Notice: So, as I’ve spoken about in some of my public forum threads, Google Chrome will be cracking down on abusive ads.
How many readers out there are fed up with sites with redirects or just the slew of ads we are given?
Well, it seems that on Feb 15th of 2018, Google will now unleash hell on these abusers.
Any “Publisher” as we call them that has abusive ads, either from placements or redirects, and does not rectify this, Chrome will completely ban “ALL” ads in the browser.
That’s right, ALL. Not just Adsense. I will note that in some cases, an abuse report by users may need to be filed for Google to pay more attention to you. But for the most part, it’s automatic.
Now, think about it. Around 50 % (wiki) (Starter Counter – current usage) of the world uses Google Chrome. So, if you fail Google, statistically, you lose at least half your profits. Realistically, it’s MORE! Given the readers, it’s been seen that there is a higher usage of chrome users than average.
I want to make sure you understand that Google is affiliated with many ad providers and exchanges. So, even if they block you on chrome, they can withhold all the ads they are associated with on other browsers if they decide to go that route. So, think of 50-60 % profit loss as more of 60-80 %.
How it affects the Reader:
So, it may come to be where readers will no longer have to suffer from 4-5 redirects while trying to get through half a chapter.
Furthermore, it seems countdown ads are gone! Yes, so countdown ads are frowned upon by the Coalition of Better Ads’ Standards. You have probably seen this often adopted by some of the current Groups that host free content. It’s still up in the air on how Google will handle this from site to site. But this is on their list.
Flip Side, affecting the Publisher:
On the flip side, the question is, how will this affect those that did not make the changes even after they were warned? More importantly, what happens when these mistakes are incidental?
Or, how will it affect those that do? What happens when non-abusive ads are in place? Will advertisers shell out more money or less? What will the competition be like?
This actually may be a good thing. With less abusive ads out there and fewer pop-ups, redirects, advertisers may try the other method of boosting sales. Spending more money to get everywhere!
But for those that don’t use Google Adsense or their giant programme, what are they to do? Start? What if there are reasons they can’t?
If our Content Providers can’t earn money to keep themselves active, will the amount of Content change? Will the heated atmosphere that has grown and waned over the past few months over translating and hosting explode?
All in all, this starts bringing more publishers to either be experts in knowing how to monetize with ads and who to manage it all.
So, this is coming up. Let’s just wait and see how it goes.
EDIT: Want to make sure you understand that Google is affiliated with many ad providers and exchanges. So, even if they block you on chrome, they can withhold all the ads they are associated with on other browsers.